Internationalization
Analyse how well each language or country version of your site reaches its intended audience.
Property → Site analysis → InternationalizationRun analysis1 min read
Using country-by-page data, the report runs in two modes: Folder (locales within one property, such as /de/ subdirectories or de. subdomains) and Domain (comparing multiple ccTLD properties).
What you get
- Three tabs: Country Targeting, Cannibalization (the wrong locale or domain capturing a country’s traffic), and Cross-Property Comparison.
- A per-site setting that decides whether a folder like
/ar/means a country or a language. - Exportable tables.
Hreflang tags tell Google which language/country version to serve; misalignment sends users to the wrong one. See the FAQ on hreflang.
Part of Site analysis & annotations.