Internationalization

Analyse how well each language or country version of your site reaches its intended audience.

Property → Site analysis → InternationalizationRun analysis1 min read

Using country-by-page data, the report runs in two modes: Folder (locales within one property, such as /de/ subdirectories or de. subdomains) and Domain (comparing multiple ccTLD properties).

What you get

Three tabs: Country Targeting, Cannibalization (the wrong locale or domain capturing a country’s traffic), and Cross-Property Comparison.
A per-site setting that decides whether a folder like /ar/ means a country or a language.
Exportable tables.

Hreflang tags tell Google which language/country version to serve; misalignment sends users to the wrong one. See the FAQ on hreflang.

Part of Site analysis & annotations.

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