Advanced analysis

Advanced analysis is the Advanced section of a property's sidebar: six reports that apply a statistical method to your Search Console data. Three work on queries and ask which ones earn too few clicks, which deserve work first and which spread their impressions over several pages. Three work on the daily series and separate trend from weekly rhythm, date lasting shifts and flag unusual days. All six are marked Beta and run only when you press Run Analysis.

Which report answers which question

The Advanced entry at the top of the section opens an index of the six, titled Experimental Analytics, with the method and the data each one needs.

How to run an analysis

1. Open the property and pick the report under Advanced in the sidebar.
2. Choose the date range and any filters: query, page, country, device, search appearance, search type, and branded or non-branded traffic. Branded terms are the ones you list under Property Setup.
3. Press Run Analysis. Once results are on screen the button reads Re-run Analysis; press it again after you change the range or the filters.

Controls that only change how the results are read apply instantly, without fetching again: the entropy threshold, the chart size in Opportunity Scoring, the metric in the three daily reports and the sensitivity in Change Point Detection and Anomaly Detection. Switching the model in CTR Curve Modeling fits the curve again.

How much data a run uses

• Query reports read up to 25,000 rows for the period, most clicked first. That matches the most the Search Analytics API returns in one request.
• Daily reports always analyse at least 90 days. If your range is shorter, it is extended backwards and a note above the results gives the dates actually used. A day without Search Console data counts as zero, so a property younger than the window starts with a run of empty days.

What these reports cannot tell you

• Rows by query leave out anonymised queries, the rare searches Google withholds for privacy, so the query reports see less than the property total. Google explains this in its deep dive on performance data.
• Position is Search Console's average of the topmost position your site held in each search, which blurs a query that moves around.
• A flag is a pattern in the numbers, not a cause. Check the query or page itself, your annotations and what changed on the site before acting.
• Beta means the methods can still change. Each report's page here describes the current version.

Exporting and sharing results

Export in the header saves the main table as CSV, as it stands under the active tab and search box, and each chart has its own PNG button. Save & share report and Send to Slack in the toolbar behave as they do on every report: see Exporting and Sharing.

How this ties in with the content engine

For articles AutoPSEO writes and manages, the content engine already watches the same data each week: it queues a refresh when an article's clicks drop by 40% or more, and an optimisation when it ranks between 8 and 20 but is clicked under 60% as often as that position usually is. See keeping articles fresh. Use the advanced reports for the rest of your site, or when you want to see the numbers behind a decision.