Content Groups & Topic Clusters

Two ways to analyse performance by theme instead of by individual URL or keyword. You define the buckets once in Property Setup, then track them over time.

Property → Content groups1 min read

Content Groups — Group pages by URL rules and track them together over time.
Topic Clusters — Group related keywords into pillars and track the cluster as one.

Because Search Console anonymises some low-volume rows, group and cluster totals are directional rather than exact.

In this section

Content Groups

Analyse Search Console performance by page groups you define, instead of one URL at a time.

Topic Clusters

Group related keywords into content pillars and track the cluster as one.

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