Content Groups & Topic Clusters
Two ways to analyse performance by theme instead of by individual URL or keyword. You define the buckets once in Property Setup, then track them over time.
Property → Content groups1 min read
- Content Groups — Group pages by URL rules and track them together over time.
- Topic Clusters — Group related keywords into pillars and track the cluster as one.
Because Search Console anonymises some low-volume rows, group and cluster totals are directional rather than exact.