Key Events

A deep dive on a single key event (GA4’s replacement for conversions).

Property → Analytics (GA4) → Key EventsRequires GA41 min read

Pick a key event (the report defaults to the most-counted one), and everything scopes to it.

What you get

Cards: key events, session and user key-event rates, sessions, users, all key events, all events, and share of all key events.
A trend chart of key-event count vs the session key-event rate.
Tables: all key events (click a row to switch the active event), then by channel, source, landing page, page, country, and device.
CSV/HTML export.

Connect a property and every report fills in immediately. No credit card needed.