Learn SEO with Search Console

SEO in 10 minutes

What search engines do, what SEO is, and why Google Search Console is the only free source of truth you need to start.

What is Google Search Console?

A plain-English tour of what GSC shows you, what it doesn't, and why every site owner should connect it.

Clicks vs. impressions

The two numbers every GSC chart is built on - and why the gap between them is where all your opportunities live.

CTR and average position

How click-through rate and position actually work in GSC, what "good" looks like, and why averages mislead you.

Indexing explained

Crawled, discovered, indexed, excluded - what each GSC status really means and which ones you should actually fix.

Intermediate~20 minutes across 7 days (3 min/day).

Playbooks

Google Search Console weekly checklist: Week 1 quick wins

A 7-day plan for brand-new GSC users. One task a day, one real action a day.

Intermediate10-15 minutes.

How to find striking distance keywords

Surface queries in positions 4-20. The cheapest clicks you'll ever earn.

Intermediate12 minutes.

How to fix content decay

Spot pages slowly bleeding traffic, decide which are worth refreshing first.

Intermediate10 minutes to identify, ~10 min per rewrite.

How to rewrite title tags using Google Search Console data

Find pages where your top query is missing from the title or H1 - and rewrite them.

Intermediate15 minutes for discovery + ~20 min per cluster to implement.

How to fix keyword cannibalization

Two pages fighting for one query. Diagnose the split, pick a canonical winner.

Intermediate10 minutes to find, ~10 min per rewrite.

How to improve CTR in Google Search Console

Find pages below expected CTR for their rank and rewrite meta descriptions.

Advanced15 minutes for triage + hours/days to ship fixes.

How to diagnose technical indexing issues

A triage flow for "Discovered not indexed", soft 404s, and canonical fights.

4 min read

Advanced20 minutes to audit. Results depend on real traffic, not a form.

How to rank in Brave Search (and get cited by Claude)

How the Web Discovery Project actually decides what gets indexed, and why "Submit URL" isn't a shortcut.

7 min read

Intermediate5 minutes to decide, 1-30+ minutes to set up depending on the route.

5 ways to connect Google Search Console to ChatGPT

CSV exports, DIY GPT Actions, self-hosted MCP servers, no-code connectors, or a purpose-built app.

5 min read

Glossary

Reference

SEO & Google Search Console glossary

Every term used in the learn section, with one-sentence definitions and links to deeper reading.