Every report, explained

A page-by-month heatmap of clicks, so slow erosion becomes visible long before it shows up in a monthly total.

The same heatmap treatment applied to queries: which search terms you used to win and are now losing.

Queries where more than one of your URLs takes impressions, splitting authority and confusing Google about which page to rank.

Your own click-through curve by position, and every query that earns fewer clicks than its ranking deserves.

Striking-distance keywords: high impressions, a ranking just off the top, and a realistic estimate of the clicks a small push would earn.

Crawls your ranking pages and checks whether the keywords they rank for actually appear in the title, meta description and H1.

Group related keywords into clusters and judge topics rather than single terms.

Fits several trend models to your history, picks the best, and projects forward with a confidence band.

Split URLs into treatment and control, then measure whether a change really moved clicks.

Statistical tools for the questions a table cannot answer: what changed, when, and how unusual is it.

How each language or country folder performs, and where searchers land on the wrong localisation.

How much of your traffic never appears in the query and page breakdowns, per property and per timeframe.

Where your clicks really come from: a handful of head terms or a broad tail.

Position before and after, with the click and impression impact of every move.

Watch a list of URLs and get told the day Google drops one.

Real-user LCP, INP, CLS, FCP and TTFB over the last 25 weeks, origin or URL level.

Aggregate clicks by host and by folder depth to see which sections carry the site.