Learn SEO with Search Console

SEO basics in 10 minutes: how Google finds, stores and ranks pages

The three stages of Google Search, the four Search Console numbers, and how to tell which stage a problem belongs to.

What is Google Search Console? A plain guide for site owners

What Search Console reports, how its data is limited, which property type to add, and the first checks to make.

Clicks vs impressions in Google Search Console

How Google counts impressions and clicks, why totals disagree between views, and how to read the gap between the two.

CTR and average position in Search Console, explained

How CTR and average position are calculated, why site-wide averages mislead, and how to judge CTR against your own curve.

IntermediateAbout two hours across five sessions, then 20 minutes a week.

Indexing explained: how Google crawls, indexes and reports pages

Discovery, crawling, rendering and indexing, the Page indexing report's statuses, and how to check a single URL.

8 min read

Playbooks

Google Search Console weekly checklist: Week 1 quick wins

Five short sessions for your first week with Search Console, each ending in one concrete change, plus a weekly routine.

IntermediateAbout 45 minutes, plus the time to make the edits.

How to find striking distance keywords in Search Console

Find searches ranking just below the top results, estimate what moving up is worth, and decide between improving a page and writing a new one.

IntermediateAbout 40 minutes to diagnose, plus the time to refresh.

How to fix content decay

Confirm that a page is really decaying, find which searches moved and why, then refresh, extend, merge or retire it.

IntermediateAbout 30 minutes to find the pages, then 10 minutes per title.

How to rewrite title tags using Google Search Console data

Match each page's title to the searches it already wins, rewrite the ones that hide the topic, and measure the change.

IntermediateAbout 30 minutes to diagnose, plus 20 to 60 minutes per fix.

How to fix keyword cannibalisation

Confirm that two of your pages compete for one search, choose the page to keep, then merge, canonicalise or differentiate.

IntermediateAbout 30 minutes to find candidates, then 15 minutes per rewrite.

How to improve CTR in Google Search Console

Find results clicked less than your others at the same position, diagnose why on the results page, and fix the title, snippet or page.

AdvancedAbout 45 minutes to triage, then hours to days for the fixes.

How to diagnose technical indexing issues

Start from the pages you need, fix causes in order of severity, confirm each with a live test, and validate the fix.

AdvancedAbout 30 minutes to check your site; results depend on real visits over weeks.

How to rank in Brave Search (and get cited by Claude)

How Brave Search finds pages, what a site owner can control, and why the same work matters for Claude's web search.

IntermediateFive minutes to choose; from two minutes to a few days to set up, depending on the route.

How to connect Google Search Console to ChatGPT: 5 options

File uploads, a custom GPT action, your own MCP server, a hosted MCP server, or the OpenAI API: what each takes and where each stops.