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Learn SEO with Search Console
15 guides, from the fundamentals to the playbooks we run ourselves.
SEO Fundamentals
SEO in 10 minutes
What search engines do, what SEO is, and why Google Search Console is the only free source of truth you need to start.
2 min readWhat is Google Search Console?
A plain-English tour of what GSC shows you, what it doesn't, and why every site owner should connect it.
2 min readClicks vs. impressions
The two numbers every GSC chart is built on - and why the gap between them is where all your opportunities live.
2 min readCTR and average position
How click-through rate and position actually work in GSC, what "good" looks like, and why averages mislead you.
2 min readIndexing explained
Crawled, discovered, indexed, excluded - what each GSC status really means and which ones you should actually fix.
2 min readPlaybooks
Google Search Console weekly checklist: Week 1 quick wins
A 7-day plan for brand-new GSC users. One task a day, one real action a day.
3 min readHow to find striking distance keywords
Surface queries in positions 4-20. The cheapest clicks you'll ever earn.
3 min readHow to fix content decay
Spot pages slowly bleeding traffic, decide which are worth refreshing first.
3 min readHow to rewrite title tags using Google Search Console data
Find pages where your top query is missing from the title or H1 - and rewrite them.
3 min readHow to fix keyword cannibalization
Two pages fighting for one query. Diagnose the split, pick a canonical winner.
3 min readHow to improve CTR in Google Search Console
Find pages below expected CTR for their rank and rewrite meta descriptions.
3 min readHow to diagnose technical indexing issues
A triage flow for "Discovered not indexed", soft 404s, and canonical fights.
4 min readHow to rank in Brave Search (and get cited by Claude)
How the Web Discovery Project actually decides what gets indexed, and why "Submit URL" isn't a shortcut.
7 min readプレイブック
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