Advanced analysis
A set of experimental, statistics-led analyses. They are labelled Beta, each runs on demand, and each exports its results.
These tools apply statistical techniques to your Search Console history. Treat the outputs as signals to investigate, not verdicts, and give each enough history to be meaningful (typically two to three weeks minimum).
- CTR Curve Modeling — Score queries against the expected CTR for their position.
- Opportunity Scoring — Rank queries by wasted potential and estimate the extra clicks.
- Cannibalization Entropy — Measure how evenly a query’s impressions spread across pages.
- Time-Series Decomposition — Split traffic into trend, weekly seasonality, and noise.
- Change Point Detection — Find the dates where traffic shifted to a new level.
- Anomaly Detection — Flag unusual days with weekday-aware, outlier-resistant stats.
In this section
CTR Curve Modeling
Score every query against the click-through rate you would expect for its position.
Opportunity Scoring
Rank queries by wasted potential, weighted by impressions and how far they sit from page one.
Cannibalization Entropy
Measure how evenly a query’s impressions spread across the pages that rank for it.
Time-Series Decomposition
Separate daily traffic into an underlying trend, a weekly seasonal pattern, and leftover noise.
Change Point Detection
Find the dates where your traffic shifted to a new level.
Anomaly Detection
Flag unusual days with weekday-aware, outlier-resistant statistics.