Documentation
GA4 Landing Pages report
The pages GA4 sessions started on, with sessions, active users, bounce rate and key events, to see which entry pages hold visitors and convert.
The Landing Pages report groups GA4 sessions by the page each session started on, with active users, bounce rate and key events for each entry page. Set GA4 filters to organic search and it becomes the list of pages Google sends people to, judged by what those people did next. It is the GA4 report that lines up best with Search Console, page for page.
How GA4 records the landing page
GA4's landingPage dimension is "the page path associated with the first pageview in a session" (Data API schema). Like the Pages report, it holds a path without the hostname or query string. When a session has no page_view event at all, GA4 records its landing page as (not set) (What the value (not set) means).
What the report shows
- Five cards for the segment: Sessions, Active Users, Page Views, Engagement Rate and Key Events, each with its change.
- A bar chart of the ten landing pages with the most sessions.
- A table with Landing Page, Sessions, Active Users, Bounce Rate and Key Events, sorted by sessions and searchable, 50 rows to a page. Winning and Losing compare sessions with the comparison period.
What bounce rate means in GA4
GA4's bounce rate is the share of sessions that were not engaged. A session is engaged when it lasts longer than 10 seconds, has a key event, or includes two or more page or screen views (Engagement rate and bounce rate). Someone who reads one article for a minute and leaves is therefore engaged, not a bounce. A lower bounce rate is better, and the change badge shows a fall as an improvement.
Reading it for SEO
- Open GA4 filters and choose Organic search (google / organic).
- Open Losing to list the organic entry pages that lost sessions. Check the same pages in Content Decay to see whether they lost clicks, positions or both.
- Among pages with a meaningful number of sessions, sort by Bounce Rate. A page that ranks but bounces often may not match what searchers wanted; open the page in the Search Console Pages report and its queries show what they were looking for.
- Sort by Key Events to find the organic entry pages that convert, which are the pages most worth protecting and linking to.
To see Search Console clicks, impressions and position next to these sessions, load the page table in Blended (GSC + GA4).
How AutoPSEO helps
Articles written by AutoPSEO's content engine show up here as landing pages like any other. The engine refreshes its own articles when their Search Console clicks fall (Maintenance); this report tells you whether the visits they bring engage and convert.