Property Sampling
Measure how much of your data Google hides through sampling.
Property → Site analysis → Property SamplingRun analysis1 min read
Google anonymises very-low-impression queries for privacy, so when you break performance down by query or page the totals fall short of the true date-level totals. This report measures that gap and reports it as a “% hidden”.
What you get
- Total clicks and impressions versus the clicks and impressions visible in the query-level and page-level reports.
- Severity thresholds that differ by dimension, with a callout suggesting a shorter date range when sampling is high.
- A comparison table across all preset timeframes, plus CSV and HTML export.
Part of Site analysis & annotations.