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CTR Curve Modeling

Score every query against the click-through rate you would expect for its position.

Property → Advanced analysis → CTR Curve ModelingRun analysis1 min read

The tool builds an average CTR-by-position curve (positions 1–20), then compares a filtered set of queries against your site average as the “expected” CTR and computes a z-score per position. Queries sitting well below the curve surface as optimisation priorities.

What you get

  • An actual-vs-expected CTR line chart and a per-position CTR-gap bar chart.
  • An under-performers table with each query’s actual vs expected CTR, the gap, and impressions (10+ impressions required).
  • Time-period, filter, and branded-keyword controls, plus export.

Part of Advanced analysis. Related: Opportunity Scoring, CTR Benchmark.

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