Forecasting & experiments

Project where your traffic is heading, and measure whether a change actually moved it.

Property → Forecasting1 min read

SEO Traffic Forecast — Predict future organic sessions and projected revenue.
Experimentation — Compare two groups of URLs to see whether a change had an effect.

In this section

SEO Traffic Forecast

Predict future organic sessions from your history, and turn that into projected revenue.

Experimentation

Compare two groups of URLs to see whether a change had a measurable effect.

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