What is a good CTR in Google Search Console?
Performance Reports & Data
CTR varies significantly by ranking position, query type, and industry. General benchmarks by position:
- Position 1: 20–30% average CTR
- Position 2–3: 10–15% average CTR
- Position 4–10: 2–8% average CTR
- Position 11+: Under 2%
Branded queries typically get higher CTR. High impressions + low CTR is your biggest opportunity - it means you're visible but your title or meta description isn't compelling enough to earn the click. Optimize these pages first.
Tip: AutoPSEO automatically flags pages with below-average CTR for their ranking position, helping you prioritize which titles and descriptions to improve.
How AutoPSEO helps
AutoPSEO extends the Performance report with period comparisons, branded/non-branded splits, regex filters, uncapped exports and reports Google does not offer: content decay, keyword cannibalization, CTR benchmarks by position and traffic forecasts, all computed from your own Search Console rows.
More in Performance Reports & Data
- How do I use the Performance report in Google Search Console?
- What do clicks, impressions, CTR, and average position mean?
- How much historical data does Google Search Console store?
- Can I use Google Search Console for keyword research?
- Why does my Search Console data differ from Google Analytics?
- How do I interpret average position in Google Search Console?
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