Subdomain & Folder: traffic by site section

Roll Search Console page data up into a tree of subdomains and folders, compare each section with the last period, and save a folder as a content group.

Property → Analytics → Subdomain & FolderRun analysis3 min read

Subdomain & Folder reorganises your Search Console page data into the shape of your site. Every URL is filed under its host and its folders, and clicks, impressions, CTR and position are added up at each level, so you can see at a glance that /blog/ grew while /docs/ slipped, or that a subdomain you forgot about still earns traffic.

Run it

Pick the date range and comparison at the top of the page (the default is the last 28 days against the previous 28), apply any filters, choose a Depth of 1 to 4 folder levels (3 by default), and press Run Analysis. AutoPSEO fetches up to 25,000 page rows for each period plus the daily rows for the trend lines.

How URLs are placed in the tree

The host is the first level, so www.example.com and shop.example.com are separate branches. On a domain property this is how subdomains show up.
Each path segment that ends in a slash is a folder. In /blog/seo/guide, blog and seo are folders and guide is the page. In /blog/seo/, both segments are folders.
A page that sits higher up than the chosen depth stays in its own, shallower folder. Pages at the root are filed under /.
Numbers are summed upwards: a folder's clicks include every page below it. Position and CTR are recalculated from the totals (position is weighted by impressions), not averaged across pages.

Read the results

The cards count Subdomains, Folders, URLs, Total clicks and Total impressions. Clicks by top-level folder shows the biggest sections, and Traffic concentration shows how quickly clicks accumulate as pages are added from best to worst.

The Structure tree lists each host and folder with clicks and the previous period's clicks, impressions, share of clicks, CTR, position and a daily trend sparkline. Expand rows one by one, or use Expand all and Collapse all; search for a path; copy the tree or export it as CSV. Below it, a page table lists individual URLs with their subdomain and metrics.

Turn a folder into a content group

Each folder row has a button to create a content group for this folder. A content group keeps tracking that section in every report over time, which is more useful than rerunning this analysis each week.

What to look for

A section losing share while the site grows: open it in the Content Decay Map with a Page URL contains filter to find the pages responsible.
Traffic on unexpected hosts: staging, old subdomains or parameter-heavy paths that should redirect or be blocked from indexing.
Folders with many URLs and little traffic: thin or duplicated sections that may be better merged. Google's advice on URL structure favours simple, logical paths, which also makes reports like this one easier to read.
Section-level CTR differences: a folder whose CTR is far below the rest at similar positions usually has a title or snippet template problem; check it in CTR Benchmark with the Pages view.

How AutoPSEO helps

The content engine organises the pages it writes by content type, each with its own path on your site (for example /answers or /guides), so every type appears as its own folder here and can be tracked as a group from the first article. See content engine setup.