Documentation
Bing Queries: your Bing search terms beside Google
Lists the queries Bing reports for your site with clicks, impressions, CTR and ranking, against the previous period and Google's position for each query.
Bing Queries lists the search terms Bing Webmaster Tools reports for your site in the selected date range, with clicks, impressions, CTR and Bing's average ranking. Each query is compared with the previous period and matched to the same query in Search Console, so you can see where Bing ranks you better or worse than Google, which queries are new and which are slipping.
What each column means
| Column | Meaning |
|---|---|
| Query | The search term, as Bing reports it |
| Clicks, Impressions, CTR | Bing's totals for the query over the date range |
| Avg. Ranking | Bing's average position for the query, weighted by impressions across its weekly figures |
| Previous Ranking | The same for the comparison period, shown while Show comparison period is ticked |
| Google Clicks, Google Position | Search Console's clicks and position for the same query and dates |
| Position Gap | Bing position minus Google position. Negative means Bing ranks you higher |
| Engines | agree, bing_better, google_better or bing_only |
| Movement | winning, losing, new or flat |
Queries are matched to Google in lower case with surrounding spaces removed. A query Search Console does not list for the period is bing_only.
How Engines and Movement are decided
Engines compares the two positions. A gap of 3 positions or more in either direction counts as a disagreement: bing_better when Bing ranks you at least 3 places higher, google_better when Google does, agree otherwise. The Bing / Google disagreements card counts the first two and spells out the split, including how many queries are Bing-only.
Movement drives the All, Winning, Losing and New tabs. Bing gives one average ranking per query, so the ranking decides first: an improvement of 0.1 or more is winning, a fall of 0.1 or more is losing. When the ranking did not change, or one period has none, the click change decides. A query with no data in the comparison period is new, and one that disappeared this period is listed as losing with zero clicks.
Reading the page
- Cards: Clicks, Impressions, CTR and Average Ranking with their change, plus the disagreement count.
- Top Bing queries by clicks charts the ten biggest queries, with Bing's and Google's position beside each bar.
- The table shows 50 rows per page, sorted by clicks, with a search box, Copy table to clipboard, Export data as CSV and Show or hide columns. Up to 10,000 queries are listed.
- Untick Show comparison period to hide the previous figures and the Previous Ranking column.
How to use it
google_betterwith many Bing impressions: Bing shows you for the query but ranks your page lower. Check that the ranking page's title and headings say plainly what the search asks for, and that Bing can crawl it: Bing Crawl Issues lists what blocks it.bing_better: a page Bing likes more than Google does. Compare it with what outranks you in Google for the same query.bing_only: a search that brings you Bing traffic without showing up in Search Console for the period. It can be a topic worth covering properly for both engines; the content engine can take it as a topic.- Losing: sort by clicks within the tab to see which declines cost the most.
Limits
- Bing refreshes query statistics weekly and returns its top queries rather than every search, according to its GetQueryStats reference. A range shorter than a week can come back nearly empty.
- When Bing sends one all-time bucket instead of dated ones, the comparison is empty and the status line says so.
- Google's side reads up to 25,000 query rows and leaves out the queries Google anonymises for privacy, so some queries are
bing_onlyonly because Google withheld them. - The two positions are measured differently: Search Console counts your topmost position per search. Treat small gaps as noise; the 3-position threshold exists for that reason.
The same comparison by URL is on Bing Pages.