Can I use Google Search Console for keyword research?
Performance Reports & Data
Yes! The Performance report shows the actual search queries driving impressions and clicks to your site. Powerful keyword research strategies include:
- Striking distance keywords - Find queries ranking in positions 8-20 that are close to page one
- High-impression, low-CTR queries - Opportunities to improve titles and descriptions
- Long-tail discoveries - Sort by impressions to find niche queries competitors miss
- Unexpected keywords - Queries you rank for that you didn't intentionally target
Unlike third-party tools, this is real data directly from Google, making it highly reliable for SEO decisions.
Tip: AutoPSEO automatically identifies striking distance keywords, content decay, and keyword cannibalization opportunities from your Search Console data.
How AutoPSEO helps
AutoPSEO extends the Performance report with period comparisons, branded/non-branded splits, regex filters, uncapped exports and reports Google does not offer: content decay, keyword cannibalization, CTR benchmarks by position and traffic forecasts, all computed from your own Search Console rows.
More in Performance Reports & Data
- How do I use the Performance report in Google Search Console?
- What do clicks, impressions, CTR, and average position mean?
- How much historical data does Google Search Console store?
- Why does my Search Console data differ from Google Analytics?
- What is a good CTR in Google Search Console?
- How do I interpret average position in Google Search Console?
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