Automation
A GA4 conversion agent
Key events are where an SEO change either paid off or did not, which makes them the number worth putting on a schedule.
What it watches
Restrict everything to organic sessions first, otherwise a paid campaign launch reads as an SEO win.
- Key events by landing page, week over week
- Conversion rate per session, not just the raw count
- Revenue and transactions where e-commerce is configured
- Landing pages that started converting, and ones that stopped
- Pages with organic clicks and no key events at all
Tracing a drop to its cause
The blended view pairs Search Console clicks with GA4 sessions for the same landing page, which splits a conversion drop into three separable questions: fewer clicks, fewer sessions per click, or a worse rate once they arrived.
Setting it up
Pair the GA4 property with the Search Console property once, grant the read-only analytics.readonly scope once per Google account, then point the agent at the site rather than at a numeric property id.
Reading it honestly
Attribution windows, consent mode and key-event definitions all move the number without anything changing on the site. Compare identical windows, and treat a change that lines up with a deploy date as a lead worth checking, not as a cause.
Cadence
Weekly suits conversions better than daily. Below a few dozen key events a day the daily series is mostly variance, and an agent reporting on variance trains people to ignore it.
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