Bloggers
A refresh list instead of a hunch
One writer cannot audit five years of posts by hand, so the next update usually goes to whichever article comes to mind. Decay scoring ranks the whole archive by how much traffic each post has given up.
The problems this solves
Old posts sliding without anyone noticing
No basis for choosing what to update
Two articles chasing the same keyword
Titles that never matched the query
Reports you will use most
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