Hotels
Direct bookings against the OTA listings
Most demand for a hotel is its own name plus a date, and the aggregators rank on it too. Splitting branded from non-branded queries shows how much of that demand you actually capture, and CTR benchmarking shows where the snippet loses the click.
The problems this solves
Aggregators ranking on your own name
Occupancy demand that swings by season
Room and offer pages duplicating each other
Guests landing on the wrong language version
Reports you will use most
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