Dentists
Treatment pages one place off the top three
A practice lives on a short list of treatment and neighbourhood queries where fourth place produces almost no bookings. Striking-distance keywords and CTR benchmarking show which of those pages is closest to a fix worth making.
The problems this solves
A handful of terms carrying every enquiry
Area pages built from the same paragraph
Low click share under the map pack
Nobody in the practice reads Search Console
Reports you will use most
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