How does Google Search Console compare to Semrush?

Google Search Console

• Free
• First-party data from Google
• Exact clicks & impressions for your own site
• No data on competitor sites
• Indexing, technical, and link reports

Semrush

• Paid (from ~$130/month)
• Estimated data for any website
• Competitor keyword gap analysis
• Site audit and backlink tracking
• Broader keyword research database

Most SEOs use both: GSC for accurate first-party data on their own site, and Semrush for competitive research and keyword discovery.

How AutoPSEO helps

AutoPSEO sits on top of Search Console rather than replacing it: it adds the historical depth, comparisons and opportunity reports that the standard interface lacks, and couples GA4 sessions, key events and revenue to the same pages so you can see what searchers do after they click.