One ranked list instead of thousands of rows
Opportunity Scoring
Scores every query by how much traffic is realistically reachable, so a list of thousands becomes a short list you can work through in order.
How it works
Each query is scored on the clicks it would gain from a plausible improvement in position, weighted by how much movement its current position makes likely. A query sitting at 11 has far more reachable upside than one at 4 or one at 60, and impressions decide how much that upside is actually worth. The output is one number per query, so the ordering is arguable but never arbitrary.
What you get
- Every query ranked by reachable clicks rather than raw volume
- The position band each query sits in, and what a realistic move is worth
- Filters for branded, non-branded and striking-distance queries
- Export to CSV so the list can go straight into a content plan
What it needs
A period long enough for impressions to be stable; 28 days or longer.
What it will not tell you
The score assumes a query can move. It has no view of competitor strength, backlink profile or how hard the improvement would be to make.
Runs on demand
Experimental analyses are not part of the nightly job. You open the report, set the period and run it, so the cost lands only when you want the answer.
The rest of Experimental Analytics
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