Law firms
Practice area pages measured in enquiries
A few practice area and city terms produce most of the caseload, and one position is the difference between a full diary and a quiet one. Striking-distance keywords and on-page checks show which of those pages is nearest the top three and what is missing from it.
The problems this solves
Very few terms, very high value per click
Practice pages drafted by different partners
Legal directories filling the first page
Partners who want a figure, not a login
Reports you will use most
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