Franchises
Rank every location against the group
Each franchisee runs the same template on a different city folder, so the useful question is which locations sit below the network average. Folder aggregation lines them up side by side and content groups roll them into regional reporting.
The problems this solves
One template repeated across hundreds of sites
Location pages competing on the brand term
Franchisees running their own microsites
Head office reporting by region, not by URL
Reports you will use most
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