Travel
Destinations searched six months ahead
Travel demand runs months in front of the trip, so a weak summer was decided back in January. A previous-year comparison and seasonal forecasting separate a normal off-season from a destination page that has genuinely lost ground.
The problems this solves
Booking demand months before departure
Guides losing out to aggregator pages
A separate site per country and language
Seasonal dips mistaken for decay
Reports you will use most
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